{"id":389,"date":"2012-05-04T20:49:47","date_gmt":"2012-05-04T10:49:47","guid":{"rendered":"https:\/\/2012.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=389"},"modified":"2012-11-21T20:27:12","modified_gmt":"2012-11-21T10:27:12","slug":"your-blog-your-brand","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2012\/session\/your-blog-your-brand\/","title":{"rendered":"Your Blog Your Brand"},"content":{"rendered":"<p>How personal blogs have revolutionised publishing.<\/p>\n<p>This talk will demonstrate how a WordPress blog can provide a  platform for individuals and small businesses to build profile and get noticed.<\/p>\n<p>It will outline:<br \/>\n* Key practices and principles for blogging success.<br \/>\n* How to use social media integration to maximise distribution of your messages.<br \/>\n* How to harness the power of WordPress and plugins for maximum benefit &#8211; the must-haves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How personal blogs have revolutionised publishing. This talk will demonstrate how a WordPress blog can provide a platform for individuals and small businesses to build profile and get noticed. It will outline: * Key practices and principles for blogging success. &hellip; <a href=\"https:\/\/sydney.wordcamp.org\/2012\/session\/your-blog-your-brand\/\">Continue reading <span class=\"screen-reader-text\">Your Blog Your Brand<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8356130,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[358],"footnotes":""},"session_track":[29095],"session_category":[],"class_list":["post-389","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-low-tech"],"jetpack_shortlink":"https:\/\/wp.me\/p21ZmD-6h","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"358","slug":"kate-carruthers","name":"Kate Carruthers","link":"https:\/\/sydney.wordcamp.org\/2012\/speaker\/kate-carruthers\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/8356130"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/389\/revisions"}],"predecessor-version":[{"id":1312,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/389\/revisions\/1312"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/358"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=389"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}