Heads up, it’s Nik Cree. He designs and builds business websites that generate leads and sales!
He’s also active in the WordPress community, a co-host on WP Bosses and a veteran WordCamp speaker.
Unlike most web designers and developers who look at the aesthetics and functionality, Nik focuses on the end goal “What is the ultimate purpose of your website?“.
Most businesses answer:
- Get more customers
- Make more sales
- Provide information
…but in almost every case their answer is WRONG!
The primary purpose of a website to to get prospective customer to take one of two actions:
- Pick up the phone and call
- Leave their name and email address
That’s it…goal accomplished!
Having built hundreds of websites for clients over the past 8 years Nik has noticed some things that work exceptionally well every time and other things that are invariably almost always failures.
He admits that putting a website together is a science but not rocket science and in this session he will show you how he does it with his clients.
Simple things like…
- How big to make the logo and were to place it
- Why you should never use stock images
- Why the worst place to start is to replicate competitors websites
- How to automate your marketing
to…
- The most effective call to action
- The highest converting instruction on a contact form
- Optimal layout of the header, sidebar, footer, body
- Quick hacks to getting high converting copy
You can follow Nik on Twitter.