Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.
She presents the Write for Business show for the Dale Beaumont’s Business Blueprint channel.
Session
How To Make Google Love Your WordPress Site
We know that WordPress is one of the most SEO friendly CMS platforms out there.
So why do so many website developers build websites that make Google cry?
And why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?
In this presentation, I’ll tell you the tips, techniques and tactics that I use to help make sites 100% Google lovable, including:
- The impact of hosting and domain choice
- Integral set up steps that boost SEO friendliness
- My top 10 Plugins to improve SEO
- Easy peasy content formatting
- What to consider when offering on going SEO packages