Tag Archives: Speaker

Speaker: Nik Cree – Anatomy Of The Perfect Website – Building a Powerful Profitable Website For Business

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Nik CreeHeads up, it’s Nik Cree.  He designs and builds business websites that generate leads and sales!

He’s also active in the WordPress community, a co-host on WP Bosses and a veteran WordCamp speaker.

Unlike most web designers and developers who look at the aesthetics and functionality, Nik focuses on the end goal “What is the ultimate purpose of your website?“.

Most businesses answer:

  • Get more customers
  • Make more sales
  • Provide information

…but in almost every case their answer is WRONG!

The primary purpose of a website to to get prospective customer to take one of two actions:

  1. Pick up the phone and call
  2. Leave their name and email address

That’s it…goal accomplished!

Having built hundreds of websites for clients over the past 8 years Nik has noticed some things that work exceptionally well every time and other things that are invariably almost always failures.

He admits that putting a website together is a science but not rocket science and in this session he will show you how he does it with his clients.

Simple things like…

  • How big to make the logo and were to place it
  • Why you should never use stock images
  • Why the worst place to start is to replicate competitors websites
  • How to automate your marketing

to…

  • The most effective call to action
  • The highest converting instruction on a contact form
  • Optimal layout of the header, sidebar, footer, body
  • Quick hacks to getting high converting copy

You can follow Nik on Twitter.

Speaker: Jack Skinner – Make the web fast with jelly snakes and raspberry twizzlers

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jack-skinnerMeet Jack.  He’s a Senior Web Developer turned API Evangelist who’s been coding over half his life and long standing colleague and supporter of the WordPress Sydney community.

During the evenings he’s found organising community tech events & conferences in Sydney, and teaching/mentoring at the University of Technology Sydney.

Jack is passionate about code, PHP and the wider tech community. He organises SydPHP (Sydney’s PHP User Group) and is dedicated to empowering developers to learn and grow their own personal strengths.

In this fun and playful session Jack will take you on a journey from HTTP/1.1 to HTTP/2 enjoying the sights and delights of its new features along the way.

With features like multiplexing, yesterdays best practices are now tomorrow’s anti-patterns – so what does this mean your app or API?

His talk explores the best and worst practices of the way the web worked and how HTTP/2 is changing the game for performance. And it’s all explained of course, using jelly snakes and raspberry twizzlers.

You can follow Jack on Twitter.

Speaker: Kate Toon – How to make Google love your WordPress site

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katetoonIntroducing Kate Toon, an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.

Originally from the UK but now based just outside Sydney.

She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.
She presents the Write for Business show for the Dale Beaumont’s Business Blueprint channel.
Kate will be telling us all how to make Google fall in love with our websites.

We know that WordPress is one of the most SEO friendly CMS platforms out there.

So why do so many website developers build websites that make Google cry? ;-(

And why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?

In this presentation, Kate will tell you the tips, techniques and tactics that she uses to help make sites 100% Google lovable, including:

  • The impact of hosting and domain choice
  • Integral set up steps that boost SEO friendliness
  • My top 10 Plugins to improve SEO
  • Easy peasy content formatting
  • What to consider when offering on going SEO packages

You can follow Kate on Twitter.

Speaker: Sarah Moore – Video’s Place in Social Media Marketing

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sarah-mooreGive a high five to Sarah Moore who will be joining our speaker line-up at WordCamp Sydney 2016.

As a social media strategist Sarah is passionate about content creation – specifically in the form of video – and is known for her creativity and ability to help brands stand out in this noisy space that is the interwebs.

Specifically, Sarah has grabbed the live-streaming bull by its horns and leveraged the beast for business by building her email list, showcasing her authority in the social arena, securing clients and contributing to the 2016 Periscope Summit (San Francisco) as an international speaker.

She is passionate about using traditional video and live video to help businesses differentiate themselves in order to win the one thing every business is after – customer attention.

Sarah is going to take an in depth look at the current trend in social media marketing – video.

She’ll be presenting case studies and stats for live and pre-recorded video marketing as well as tips for what every business can do now to get ahead of the game.

You can follow Sarah on Twitter.

 

Speaker: Robert Wilde – WordPress Workflow – From Development to Staging to Production

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Say “Hi” to robert-wildeRobert Wilde who will be speaking this year at WordCamp Sydney.

Robert is currently a Cloud Technology Developer and Consultant, but he has had a lot of roles over the years.

For more than two decades he was worked in many different fields of technology from Associate Electronic Engineer to Technical Director at of one of Australia’s biggest Nightclubs. Then after many years working with small businesses, focusing on server and networking support, he made the logical transition to the CLOUD.

Now with a strong focus on WordPress custom themes and plugins, as well as other online CRM/CMS’s including Microsoft Office365 and Google Apps, he assists clients with building and adopting online business solutions. After developing a love for frameworks like Laravel PHP and AngularJS, he also enjoys teaching his young son, Hunter, the joys of code.

In his talk, Robert will be introducing us to his development workflow moving websites from development to staging and finally production.

He’s share all the tools, tips, and tricks you need to ensure each and every project runs as smooth as silk.

You can follow Robert on Twitter