{"id":760,"date":"2016-08-05T15:00:05","date_gmt":"2016-08-05T05:00:05","guid":{"rendered":"https:\/\/2016.sydney.wordcamp.org\/?p=760"},"modified":"2016-08-05T20:29:44","modified_gmt":"2016-08-05T10:29:44","slug":"speaker-nik-cree-anatomy-of-the-perfect-website-building-a-powerful-profitable-website-for-business","status":"publish","type":"post","link":"https:\/\/sydney.wordcamp.org\/2016\/speaker-nik-cree-anatomy-of-the-perfect-website-building-a-powerful-profitable-website-for-business\/","title":{"rendered":"Speaker: Nik Cree &#8211; Anatomy Of The Perfect Website &#8211; Building a Powerful Profitable Website For Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"737\" data-permalink=\"https:\/\/sydney.wordcamp.org\/2016\/speaker\/nik-cree\/nik-cree-2\/\" data-orig-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Nik Cree\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" data-large-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" class=\"alignright size-full wp-image-737\" src=\"https:\/\/2016.sydney.wordcamp.org\/files\/2016\/07\/Nik-Cree.png\" alt=\"Nik Cree\" width=\"300\" height=\"300\" srcset=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png 300w, https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Heads up, it&#8217;s <a href=\"https:\/\/positivebusinessonline.com\" target=\"_blank\">Nik Cree<\/a>.\u00a0 He designs and builds business websites that generate leads and sales!<\/p>\n<p>He&#8217;s also active in the WordPress community, a co-host on <a href=\"http:\/\/wpbosses.com.au\/\" target=\"_blank\">WP Bosses<\/a> and a veteran WordCamp speaker.<\/p>\n<p>Unlike most web designers and developers who look at the aesthetics and functionality, Nik focuses on the end goal &#8220;<em>What is the ultimate purpose of your website?<\/em>&#8220;.<\/p>\n<p>Most businesses answer:<\/p>\n<ul>\n<li>Get more customers<\/li>\n<li>Make more sales<\/li>\n<li>Provide information<\/li>\n<\/ul>\n<p>&#8230;but in almost every case their answer is <strong>WRONG<\/strong>!<\/p>\n<p>The primary purpose of a website to to get prospective customer to take one of two actions:<\/p>\n<ol>\n<li>Pick up the phone and call<\/li>\n<li>Leave their name and email address<\/li>\n<\/ol>\n<p>That&#8217;s it&#8230;goal accomplished!<\/p>\n<p>Having built hundreds of websites for clients over the past 8 years Nik has noticed some things that work exceptionally well every time and other things that are invariably almost always failures.<\/p>\n<p>He admits that putting a website together is a science but not rocket science and in this session he will show you how he does it with his clients.<\/p>\n<p>Simple things like&#8230;<\/p>\n<ul>\n<li>How big to make the logo and were to place it<\/li>\n<li>Why you should never use stock images<\/li>\n<li>Why the worst place to start is to replicate competitors websites<\/li>\n<li>How to automate your marketing<\/li>\n<\/ul>\n<p>to&#8230;<\/p>\n<ul>\n<li>The most effective call to action<\/li>\n<li>The highest converting instruction on a contact form<\/li>\n<li>Optimal layout of the header, sidebar, footer, body<\/li>\n<li>Quick hacks to getting high converting copy<\/li>\n<\/ul>\n<p>You can follow Nik on <a href=\"https:\/\/twitter.com\/nikcree\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, it&#8217;s Nik Cree.\u00a0 He designs and builds business websites that generate leads and sales! He&#8217;s also active in the WordPress community, a co-host on WP Bosses and a veteran WordCamp speaker. Unlike most web designers and developers who &hellip; <a href=\"https:\/\/sydney.wordcamp.org\/2016\/speaker-nik-cree-anatomy-of-the-perfect-website-building-a-powerful-profitable-website-for-business\/\">Continue reading <span class=\"assistive-text\">Speaker: Nik Cree &#8211; Anatomy Of The Perfect Website &#8211; Building a Powerful Profitable Website For Business<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14568066,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[289,929227,5015],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category-speakers","tag-business","tag-profits","tag-speaker"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7aDMH-cg","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14568066"}],"replies":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":6,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/760\/revisions\/821"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}