{"id":728,"date":"2016-07-28T21:18:30","date_gmt":"2016-07-28T11:18:30","guid":{"rendered":"https:\/\/2016.sydney.wordcamp.org\/?post_type=wcb_speaker&p=728"},"modified":"2016-09-08T14:19:46","modified_gmt":"2016-09-08T04:19:46","slug":"sarah-moore","status":"publish","type":"wcb_speaker","link":"https:\/\/sydney.wordcamp.org\/2016\/speaker\/sarah-moore\/","title":{"rendered":"Sarah Moore"},"content":{"rendered":"

\"sarah-moore\"<\/p>\n

Sarah Moore<\/a> is the CEO + Founder of social media agency, Eleven Lights Media.<\/p>\n

<\/p>\n

As a social media strategist Sarah is passionate about content creation – specifically in the form of video – and is known for her creativity and ability to help brands stand out in this noisy space that is the interwebs.<\/p>\n

Specifically, Sarah has grabbed the live-streaming bull by its horns and leveraged the beast for business by building her email list, showcasing her authority in the social arena, securing clients and contributing to the 2016 Periscope Summit (San Francisco) as an international speaker.<\/p>\n

She is passionate about using traditional video and live video to help businesses differentiate themselves in order to win the one thing every business is after \u2013 customer attention.<\/p>\n

Session<\/h2>\n

Video’s Place in Social Media Marketing<\/strong><\/p>\n

I\u00a0will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). <\/span><\/p>\n

I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.<\/span><\/p>\n

I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. <\/span><\/p>\n

I will share a\u00a0list of tools and plugins for WordPress users to make the process simple.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sarah Moore is the CEO + Founder of social media agency, Eleven Lights Media.<\/p>\n","protected":false},"author":14695938,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-728","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7aDMH-bK","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/5b81afefe60c27608716384a13791e8d68a510479ef710b100931993e66fdb92?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14695938"}],"replies":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=728"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/728\/revisions"}],"predecessor-version":[{"id":1353,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/728\/revisions\/1353"}],"sessions":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/936?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=728"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speaker_group?post=728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}