{"id":736,"date":"2016-07-28T21:30:26","date_gmt":"2016-07-28T11:30:26","guid":{"rendered":"https:\/\/2016.sydney.wordcamp.org\/?post_type=wcb_speaker&#038;p=736"},"modified":"2016-08-04T11:55:57","modified_gmt":"2016-08-04T01:55:57","slug":"nik-cree","status":"publish","type":"wcb_speaker","link":"https:\/\/sydney.wordcamp.org\/2016\/speaker\/nik-cree\/","title":{"rendered":"Nik Cree"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"737\" data-permalink=\"https:\/\/sydney.wordcamp.org\/2016\/speaker\/nik-cree\/nik-cree-2\/\" data-orig-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Nik Cree\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" data-large-file=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png\" class=\"size-full wp-image-737 aligncenter\" src=\"https:\/\/2016.sydney.wordcamp.org\/files\/2016\/07\/Nik-Cree.png\" alt=\"Nik Cree\" width=\"300\" height=\"300\" srcset=\"https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree.png 300w, https:\/\/sydney.wordcamp.org\/2016\/files\/2016\/07\/Nik-Cree-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"https:\/\/positivebusinessonline.com\">Nik Cree<\/a> designs and builds business websites that generate leads and sales!<\/p>\n<p><!--more--><\/p>\n<p>Unlike most web designers and developers who look at the aesthetics and functionality, I focus on the end goal &#8220;What is the ultimate purpose of your website?&#8221;. Most businesses answer:<\/p>\n<ul>\n<li>Get more customers<\/li>\n<li>Make more sales<\/li>\n<li>Provide information<\/li>\n<\/ul>\n<p>&#8230;but in almost every case their answer is WRONG!<\/p>\n<p>The primary purpose of a website to to get prospective customer to take one of two actions:<\/p>\n<ol>\n<li>Pick up the phone and call<\/li>\n<li>Leave their name and email address<\/li>\n<\/ol>\n<p>That&#8217;s it&#8230;goal accomplished!<\/p>\n<p>&nbsp;<\/p>\n<h2>Session<\/h2>\n<p><strong>Anatomy Of The Perfect Website &#8211; Building a Powerful Profitable Website For Business<\/strong><\/p>\n<p>Having built hundreds of websites for clients over the past 8 years I see some things that work exceptionally well every time and other things that are invariably almost always failures.<\/p>\n<p>Putting a website together is a science but not rocket science, and I will show you how we do it with our clients.<\/p>\n<p>Simple things like&#8230;<\/p>\n<ul>\n<li>How big to make the logo and were to place it<\/li>\n<li>Why you should never use stock images<\/li>\n<li>Why the worst place to start is to replicate competitors websites<\/li>\n<li>How to automate your marketing<\/li>\n<\/ul>\n<p>to&#8230;<\/p>\n<ul>\n<li>The most effective call to action<\/li>\n<li>The highest converting instruction on a contact form<\/li>\n<li>Optimal layout of the header, sidebar, footer, body<\/li>\n<li>Quick hacks to getting high converting copy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nik Cree designs and builds business websites that generate leads and sales!<\/p>\n","protected":false},"author":14695938,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"nikcree","footnotes":""},"speaker_group":[],"class_list":["post-736","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7aDMH-bS","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/1310990038f5280bc22727dcccaadbfec98ed848e71c27e77b0899e4e91e59b0?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14695938"}],"replies":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/736\/revisions"}],"predecessor-version":[{"id":765,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/736\/revisions\/765"}],"sessions":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/957?_embed=1&context=view"},{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/943?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speaker_group?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}