{"id":768,"date":"2016-08-04T15:14:57","date_gmt":"2016-08-04T05:14:57","guid":{"rendered":"https:\/\/2016.sydney.wordcamp.org\/?post_type=wcb_speaker&p=768"},"modified":"2016-08-04T15:38:58","modified_gmt":"2016-08-04T05:38:58","slug":"kate-toon","status":"publish","type":"wcb_speaker","link":"https:\/\/sydney.wordcamp.org\/2016\/speaker\/kate-toon\/","title":{"rendered":"Kate Toon"},"content":{"rendered":"
\"katetoon\"<\/div>\n
<\/div>\n
Kate Toon<\/a>\u00a0is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.<\/div>\n

<\/p>\n

She has worked with big brands such as eHarmony, Curash and Kmart. And she\u2019s helped countless small businesses produce great content and improve their copywriting and SEO.<\/div>\n
<\/div>\n
Kate is also the founder of\u00a0The Clever Copywriting School<\/a>\u00a0and\u00a0The Recipe for SEO Success eCourse<\/a>, as well as co-host on the\u00a0Hot Copy Podcast<\/a>.<\/div>\n
<\/div>\n
She presents the\u00a0Write for Business\u00a0<\/strong>show for the Dale Beaumont\u2019s Business Blueprint channel.<\/div>\n
<\/div>\n

Session<\/h2>\n

How To Make Google Love Your WordPress Site<\/strong><\/p>\n

We know that WordPress is one of the most SEO friendly CMS platforms out there.
\nSo why do so many website developers build websites that make Google cry?
\nAnd why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?<\/p>\n

In this presentation, I’ll tell you the tips, techniques and tactics that I use to help make sites 100% Google lovable, including:<\/p>\n

    \n
  • The impact of hosting and domain choice<\/li>\n
  • Integral set up steps that boost SEO friendliness<\/li>\n
  • My top 10 Plugins to improve SEO<\/li>\n
  • Easy peasy content formatting<\/li>\n
  • What to consider when offering on going SEO packages<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Kate Toon\u00a0is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.<\/p>\n","protected":false},"author":14568066,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"katetoon","footnotes":""},"speaker_group":[],"class_list":["post-768","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7aDMH-co","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/ac9f15876aab3a18db00fbad89354881e5b5f66667b9f8a44c4cb2139ccbb3e1?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14568066"}],"replies":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":5,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/768\/revisions"}],"predecessor-version":[{"id":783,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/768\/revisions\/783"}],"sessions":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/947?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2016\/wp-json\/wp\/v2\/speaker_group?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}