Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.
Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has it’s own podcast.
She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and is the founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
Building profitable Facebook Groups
Facebook groups are a great way to build your brand and build connections but can you really make money from them?
In this presentation I’m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services.
With two large groups (6k and 3k) I’ve learned the hard way how to deal with the trolls, share the right content, create connection and sell without selling.
I’ll cover:
- Why you should consider a Facebook group
- How to set primary goals for your group
- How to build and maintain engagement
- Managing time and resource investment in your group
- What kinds of content to share
- How to sell without selling
- Dealing with trouble makers and keeping things positive