{"id":1338,"date":"2018-07-11T14:31:20","date_gmt":"2018-07-11T04:31:20","guid":{"rendered":"https:\/\/2018.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1338"},"modified":"2018-08-19T20:01:04","modified_gmt":"2018-08-19T10:01:04","slug":"developing-a-website-brief-with-small-businesses","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2018\/session\/developing-a-website-brief-with-small-businesses\/","title":{"rendered":"Developing a Website Brief With Small Businesses"},"content":{"rendered":"<p>Small businesses make up around 97.5% of all the registered businesses in Australia.<\/p>\n<p>As such, they&#8217;re a market that shouldn&#8217;t be completely ignored. They do often need more help to get a website that works for them, and that&#8217;s where this session comes into play.<\/p>\n<p>Jane developed her own website brief after finding many business owners were not given or talked through a proper brief by their website designers\/developers.<\/p>\n<p>They were left with sites that don&#8217;t work- they don&#8217;t attract leads, and don&#8217;t convert to sales once there.<\/p>\n<p>There are also common frustrations around the handover of the site (or complete lack of), and where web developers can stay involved without taking over.<\/p>\n<p>In this session, Jane wants to step you through how to develop a website brief with a small business client, how to correctly manage their expectations, deliver a website so they get a great result, and both parties walk away happy.<\/p>\n<p>Lessen frustration and miscommunication and earn five star reviews! Key takeaways &#8211; Key questions to ask your client to help the website connect with their clients &#8211; Clients you should probably avoid &#8211; How to reduce frustration, miscommunication and rework &#8211; Getting great reviews &#8211; Handing over the site &#8211; Retaining the client.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Hzx8Kt7S9DE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses make up around 97.5% of all the registered businesses in Australia. As such, they&#8217;re a market that shouldn&#8217;t be completely ignored. They do often need more help to get a website that works for them, and that&#8217;s where this session comes into play. Jane developed her own website brief after finding many business [&hellip;]<\/p>\n","protected":false},"author":16220064,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1532742300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/developing-a-website-brief-with-small-businesses","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/08\/17\/jane-tweedy-developing-a-website-brief-with-small-businesses\/","_wcpt_speaker_id":[798],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-1338","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99Uke-lA","jetpack_likes_enabled":true,"session_date_time":{"date":"July 28, 2018","time":"11:45 am"},"session_speakers":[{"id":"798","slug":"jane-tweedy","name":"Jane Tweedy","link":"https:\/\/sydney.wordcamp.org\/2018\/speaker\/jane-tweedy\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1338\/revisions"}],"predecessor-version":[{"id":2263,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1338\/revisions\/2263"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/798"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/janefaq"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1338"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1338"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}