{"id":1346,"date":"2018-07-11T14:35:37","date_gmt":"2018-07-11T04:35:37","guid":{"rendered":"https:\/\/2018.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1346"},"modified":"2018-08-20T11:26:30","modified_gmt":"2018-08-20T01:26:30","slug":"basics-of-search-engine-optimisation","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2018\/session\/basics-of-search-engine-optimisation\/","title":{"rendered":"Basics of Search Engine Optimisation"},"content":{"rendered":"<p>Basics of SEO &#8211; Search Engine Optimisation for WordPress<\/p>\n<ul>\n<li>Understand search results (organic vs paid)<\/li>\n<li>SEO versus SEM<\/li>\n<li>Understanding search intent<\/li>\n<li>Keyword research<\/li>\n<li>Ways to improve search engine ranking<\/li>\n<li>Using SEO plugin in WordPress<\/li>\n<\/ul>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kDh4xT0YZ6Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Basics of SEO &#8211; Search Engine Optimisation for WordPress Understand search results (organic vs paid) SEO versus SEM Understanding search intent Keyword research Ways to improve search engine ranking Using SEO plugin in WordPress<\/p>\n","protected":false},"author":15178136,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1532751000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/basic-of-search-engine-optimisation","_wcpt_session_video":"","_wcpt_speaker_id":[482],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-1346","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99Uke-lI","jetpack_likes_enabled":true,"session_date_time":{"date":"July 28, 2018","time":"2:10 pm"},"session_speakers":[{"id":"482","slug":"nadia-kerr","name":"Nadia Kerr","link":"https:\/\/sydney.wordcamp.org\/2018\/speaker\/nadia-kerr\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1346\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1346\/revisions\/2325"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/482"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/keepsmilyn"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1346"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}