{"id":1378,"date":"2018-07-11T15:01:06","date_gmt":"2018-07-11T05:01:06","guid":{"rendered":"https:\/\/2018.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1378"},"modified":"2018-08-20T11:25:41","modified_gmt":"2018-08-20T01:25:41","slug":"building-profitable-facebook-groups","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2018\/session\/building-profitable-facebook-groups\/","title":{"rendered":"Building profitable Facebook Groups"},"content":{"rendered":"<p>Facebook groups are a great way to build your brand and build connections but can you really make money from them?<\/p>\n<p>In this presentation I&#8217;m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services.<\/p>\n<p>With two large groups (6k and 3k) I&#8217;ve learned the hard way how to deal with the trolls, share the right content, create connection and sell without selling.<\/p>\n<p>I&#8217;ll cover:<\/p>\n<ul>\n<li>Why you should consider a Facebook group<\/li>\n<li>How to set primary goals for your group<\/li>\n<li>How to build and maintain engagement<\/li>\n<li>Managing time and resource investment in your group<\/li>\n<li>What kinds of content to share<\/li>\n<li>How to sell without selling<\/li>\n<li>Dealing with trouble makers and keeping things positive<\/li>\n<\/ul>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dU8yU3Els9I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook groups are a great way to build your brand and build connections but can you really make money from them? In this presentation I&#8217;m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services. With two large groups (6k and 3k) [&hellip;]<\/p>\n","protected":false},"author":2825521,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1532757300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/building-profitable-facebook-groups","_wcpt_session_video":"","_wcpt_speaker_id":[506],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-1378","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99Uke-me","jetpack_likes_enabled":true,"session_date_time":{"date":"July 28, 2018","time":"3:55 pm"},"session_speakers":[{"id":"506","slug":"kate-toon","name":"Kate Toon","link":"https:\/\/sydney.wordcamp.org\/2018\/speaker\/kate-toon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1378\/revisions"}],"predecessor-version":[{"id":2323,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1378\/revisions\/2323"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/506"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/katetoon"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1378"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1378"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}