November 16 & 17 – UTS Sydney
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
This talk covers the following points:
The talk will cover a high-level of information which can be adapted by anyone who owns a business or website online.
To learn the importance of research and strategy before implementing an online presence.
With enough experience, everyone has had clients who start off well before going rogue. They might go silent, ignore your requests for information, become unreasonable in their requests, or even refuse to pay your final invoice.
With a little preparation, you can drastically reduce these incidences while improving your professionalism, reducing your financial risk and minimising your stress to boot.
In this talk I’ll cover:
Regardless of the particulars of what you do, everyone in business needs to be an awesome communicator, not just over email, but face-to-face, through video and other copy.
Communication is not just what you say, it’s what people hear. So we’re going to look at why people act the way they do, how we react to difficult or confusing clients, and how to better communicate so that you can reduce client friction as well as your own stress.
This is not a technical or complex talk.
The target audience is for website designers who have struggled with managing clients’ expectations and want to do a better job of client communications while also reducing their risk.
How to better on-board your clients.
In business, your website only has one job … to start a visitor on a journey to spend money with you and become a customer.
The key piece is to connect your website to places where your potential customers hang out and invite them to your website.
Once they arrive, the website’s job is to get them to leave something of themselves (an email, phone number, cookie, …).
Just asking people to sign up for a newsletter doesn’t cut it these days, nor does offering the download of an ebook.
This presentation will reveal some interesting and creative ways to build your prospect and email list to really explode your business … and in ways that evoke curiosity, likability and wow with your visitors (some will even willingly share and promote for you … could this be the secret to going viral?).
Creative and interesting ways to grow your prospect database quickly using WordPress Plugins that engage and WOW your visitors.
The freelance work/life balance is a bit challenging to get right.
Having the freedom to work at home (or anywhere) is a major perk for freelancers.
But because you’re the boss, you’re always driven to check your emails even on weekends or work until late at night to crunch numbers and keep the money rolling in.
Work can become an overwhelming presence in your personal life and you suddenly feel like you’re always “working”.
There are strategies you can employ to avoid business burnout and create work/life balance, which includes setting boundaries between work and personal life, creating processes and delegating work.
In this talk, you will learn different ways on how to manage a healthy work/life balance and relieve the stress of self-employment while ensuring a recurring income.
Tips on creating a healthy work life balance.
How many times have you high fived the team, woohoo our client’s site has been delivered, only to never have contact with them again?
It’s time to change this mentality and treat the delivery as the start of the client relationship.
Post-delivery we can commence a customer care program – yes NO selling!
Too many website clients are left unhappy with their websites or happy with their website on delivery, only for their initial excitement to wane as they realise it doesn’t really work for them.
In this session Jane will share some real-life stories of clients who fall into these camps, and how the website designer/developer could have better assessed the customer experience and even upsold the client to maintain a relationship in the future.
This talk is a business one helping the WordPress designers, whether sole traders or agencies, to improve their delivery of client websites and in turn make more money, scaling up their businesses.
This talk will apply to other business owners in the audience too, as although I’ll be talking about WordPress website delivery, the concepts can be mostly applied to other businesses.
Learn how to create a customer care program and gain more work from the client:
Take a walk through the main stages of a website project. Understand the tasks to be completed and the decisions to be made.
Learn who does what, and how to ensure everyone communicates well, for a successful project that launches on time and on budget.
Client education on the roles and responsibilities on a typical website project.
A tale from foetal position to full fledged fearless leader – through red flag clients, horror scope creep and crippling anxiety due to chronic people pleasing tendancies, Jen will share her journey from solo freelancer to agency director and her hard won learnings over the last 10 years.
You’ll learn techniques for managing clients and projects through real life stories and insights I’ve gathered over the last 10 years of growing a WordPress focused agency and team.
How do you scale a growth WordPress Plugins business from that initial growth?
This talk continues Chris’ WordPress Plugins growth story and lessons from Chris’ presentation at the 2018 Sydney WordCamp.
Where last year the OPMC story was on the initial 7 year growth phase on their WordPress Plugins division, this year will be an honest and at times brutal account of the growth to scale process – that is, where does growth lead and how fast can you scale once you’re getting the customers and the initial honeymoon period is over?
In 2018, OPMC was experiencing some growth in its WordPress Plugins division, due to a single acquisition. It transformed the priority of the business unit from a side focus to one of OPMC’s primary business units.
Since last year’s talk, we’ve undertaken 2 rounds of Plugin acquisitions, developed new official plugins for WordPress owned official WooCommerce and grown substantially from last year.
Plenty of lessons have been learned, good and bad, enough to fill a book!
This is a scaling story where our size stands above some, but we are still tiny compared to others. How do we transition to be competitive with established and dominant market players?
Join Chris for a very practical dissection of post-initial growth scaling of a WordPress plugins business, where he delivers practical tips and lessons on growth to scale, and what he wishes he had (and hadn’t) done over the past year.
How to scale recurring revenue with a growth WordPress plugins business.
Rosie Shilo, reveals the hottest tips on how you can easily start outsourcing including
How you can use outsourcing to better leverage your time, money and efforts.
WordCamp Sydney 2019 is over. Check out the next edition!