The proposed talk is to help people understand what positioning is, why you should be using it, and how to use it to attract their ideal customer.
The talk will cover what an ideal customer is and how to work out who that is for you, I will explain what an ideal client avatar is, and how to create one for yourself.
I will then explain and show how to craft effective messaging (and perhaps even branding) to help you communicate in a way that really speaks clearly to those who you wish to attract most.
I will touch on niching (common objections and misconception) as you can not talk about positioning for an audience without covering niching.
As with the above, I will cover why you should consider niching and how to niche based on not only the standard Vertical and Horizontal niches but also based on Psychographics and personality types.
The benefits of the above helps to attract more leads, convert more leads and charge a premium rate for this.
I will finishing this up by covering basic pricing principles and how to tie that into your offer and communication to help you charge more by doing the same amount (and level) of work.
Key Take-Away
Helping people understand what types of businesses and people are the best fit for them and how they can attract more of those clients, to be happier and have a higher profit margin.