We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers.
But most blogs written these days need some serious love. With as many 10 million blog posts are published a day, it’s vital your content is rubbed and scrubbed into perfect shape. In my presentation, I’ll show you to build your brand and boost your website’s profile with some seriously shareable content.
In this talk I’ll cover:
- Understanding long tail keywords and searcher intent
- Featured snippets and scoring position zero
- Formatting, length and readability
- Controversy, objectivity and legality
- Writing for humans
- Optimising for the Google Beast
- The importance of E-A-T
- Capitalising on conversational search
Key Take-Away
Understanding your content and how other humans consume it.