How do you scale a growth WordPress Plugins business from that initial growth?
This talk continues Chris’ WordPress Plugins growth story and lessons from Chris’ presentation at the 2018 Sydney WordCamp.
Where last year the OPMC story was on the initial 7 year growth phase on their WordPress Plugins division, this year will be an honest and at times brutal account of the growth to scale process – that is, where does growth lead and how fast can you scale once you’re getting the customers and the initial honeymoon period is over?
In 2018, OPMC was experiencing some growth in its WordPress Plugins division, due to a single acquisition. It transformed the priority of the business unit from a side focus to one of OPMC’s primary business units.
Since last year’s talk, we’ve undertaken 2 rounds of Plugin acquisitions, developed new official plugins for WordPress owned official WooCommerce and grown substantially from last year.
Plenty of lessons have been learned, good and bad, enough to fill a book!
This is a scaling story where our size stands above some, but we are still tiny compared to others. How do we transition to be competitive with established and dominant market players?
Join Chris for a very practical dissection of post-initial growth scaling of a WordPress plugins business, where he delivers practical tips and lessons on growth to scale, and what he wishes he had (and hadn’t) done over the past year.
Key Take-Away
How to scale recurring revenue with a growth WordPress plugins business.