{"id":1228,"date":"2019-10-16T09:00:11","date_gmt":"2019-10-15T22:00:11","guid":{"rendered":"https:\/\/2019.sydney.wordcamp.org\/?p=1228"},"modified":"2019-10-14T20:05:19","modified_gmt":"2019-10-14T09:05:19","slug":"speaker-announcements-round-2","status":"publish","type":"post","link":"https:\/\/sydney.wordcamp.org\/2019\/speaker-announcements-round-2\/","title":{"rendered":"Speaker Announcements: Round 2"},"content":{"rendered":"\n

We are pleased to announce our second round of speakers for WordCamp Sydney 2019. <\/p>\n\n\n\n

The Future of WordPress SEO – What\u2019s New in 2020<\/a><\/strong><\/h2>\n\n\n\n

Why you should be hunting for more niche, low competition keywords, and how to build pages for those keywords (without having to create tons more content.)<\/p>\n\n\n\n

  1. Show why people search differently now vs the past<\/li>
  2. Show what types of new keywords they\u2019re searching for now<\/li>
  3. Show how to capture and convert that search traffic<\/li><\/ol>\n\n\n\n

    Jeff Deutsch<\/a><\/strong><\/h3>\n\n\n\n
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    Jeff Deutsch is Marketing Director for Search Marketing startup Longtail UX. <\/p>\n\n\n\n

    He has been specialising in Growth Marketing since he started in SEO in 2009. After running a 7-figure SaaS company from 2010-15, he led the marketing for 3 funded tech companies, helping them achieve 5x growth year-on-year. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Preparing For The Flood. How Do You Conduct Load Testing To Ready Your WordPress Site For Viral Events?<\/a><\/strong><\/h2>\n\n\n\n

    So, Beyonce, unbeknownst to you, decides to wear your shirt. A paparazzi snaps her casually walking down Rodeo Drive with it. <\/p>\n\n\n\n

    Suddenly your site explodes and you\u2019re getting angry emails from crazed Beyonce fans about not being able to access it. <\/p>\n\n\n\n

    What happened?! Was it the dreaded DDoS monster? Or did something even worse happen? You went viral\u2026<\/p>\n\n\n\n

    When your WordPress site finally goes live, it\u2019s likely that you\u2019ve probably spent weeks or even months building, iterating and debating about it. <\/p>\n\n\n\n

    The last thing you\u2019re thinking about is testing it. <\/p>\n\n\n\n

    But if you plan on succeeding on the most important days of your business and site, like a function room, you need to understand how many people can fit in it, otherwise you could be leaving thousands on the table when your site goes down. <\/p>\n\n\n\n

    Robert Li<\/a><\/strong><\/h3>\n\n\n\n
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    Ex-Startup Founder, Lifelong Technologist, ANT Practitioner, WordPress Evangelist, Tinkerer, APAC Automator in Chief & Solutions Engineer for WP Engine. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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    WordPress Plugins – Initial Growth To Global Scale – What I Wish I Knew Before!<\/a><\/strong><\/h2>\n\n\n\n

    How do you scale a growth WordPress Plugins business from that initial growth? <\/p>\n\n\n\n

    This talk continues Chris\u2019 WordPress Plugins growth story and lessons from Chris’ presentation at the 2018 Sydney WordCamp. <\/p>\n\n\n\n

    Where last year the OPMC story was on the initial 7 year growth phase on their WordPress Plugins division, this year will be an honest and at times brutal account of the growth to scale process – that is, where does growth lead and how fast can you scale once you\u2019re getting the customers and the initial honeymoon period is over?<\/p>\n\n\n\n

    In 2018, OPMC was experiencing some growth in its WordPress Plugins division, due to a single acquisition. It transformed the priority of the business unit from a side focus to one of OPMC’s primary business units.<\/p>\n\n\n\n

    Since last year\u2019s talk, we’ve undertaken 2 rounds of Plugin acquisitions, developed new official plugins for WordPress owned official WooCommerce and grown substantially from last year.<\/p>\n\n\n\n

    Plenty of lessons have been learned, good and bad, enough to fill a book!<\/p>\n\n\n\n

    This is a scaling story where our size stands above some, but we are still tiny compared to others. How do we transition to be competitive with established and dominant market players?<\/p>\n\n\n\n

    Join Chris for a very practical dissection of post-initial growth scaling of a WordPress plugins business, where he delivers practical tips and lessons on growth to scale, and what he wishes he had (and hadn’t) done over the past year. <\/p>\n\n\n\n

    Chris Bryant<\/a><\/strong><\/h3>\n\n\n\n
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    Chris Bryant is Director at OPMC Group. He founded OPMC in 2003 while at University in the cold and windy capital of New Zealand, Wellington. <\/p>\n\n\n\n

    The business is now a 16 year old multi brand web services organisation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    The Science Of WordPress<\/a><\/strong><\/h2>\n\n\n\n