{"id":1069,"date":"2019-10-01T21:57:51","date_gmt":"2019-10-01T11:57:51","guid":{"rendered":"https:\/\/2019.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1069"},"modified":"2019-12-11T14:18:54","modified_gmt":"2019-12-11T03:18:54","slug":"the-future-of-wordpress-seo-whats-new-in-2020","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2019\/session\/the-future-of-wordpress-seo-whats-new-in-2020\/","title":{"rendered":"The Future Of WordPress SEO &#8211; What\u2019s New In 2020"},"content":{"rendered":"\n<p>Why you should be hunting for more niche, low competition keywords, and  how to build pages for those keywords (without having to create tons more content.)<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Show why people search differently now vs the past<\/li><li>Show what types of new keywords they\u2019re searching for now<\/li><li>Show how to capture and convert that search traffic<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Take-Away<\/strong><\/h3>\n\n\n\n<p>Teach the audience why they should be hunting for more niche, low competition keywords, and  how to build pages for those keywords (without having to create tons more content.)\n\n<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress aligncenter wp-block-embed is-type-wp-embed is-provider-wordcamp-sydney-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.sydney.wordcamp.org\/speaker\/jeff-deutsch\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/iHp9-6qVDIA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Why you should be hunting for more niche, low competition keywords, and how to build pages for those keywords (without having to create tons more content.) Show why people search differently now vs the past Show what types of new keywords they\u2019re searching for now Show how to capture and convert that search traffic Key &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2019\/session\/the-future-of-wordpress-seo-whats-new-in-2020\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Future Of WordPress SEO &#8211; What\u2019s New In 2020&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5603001,"featured_media":1067,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573961100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1065],"footnotes":""},"session_track":[174547],"session_category":[1276959],"class_list":["post-1069","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-1","wcb_session_category-seo-sem"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pamRTz-hf","session_date_time":{"date":"17th November, 2019","time":"2:25 pm"},"session_speakers":[{"id":"1065","slug":"jeff-deutsch","name":"Jeff Deutsch","link":"https:\/\/sydney.wordcamp.org\/2019\/speaker\/jeff-deutsch\/"}],"session_cats_rendered":"SEO &amp; SEM","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1069\/revisions"}],"predecessor-version":[{"id":2253,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1069\/revisions\/2253"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1065"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jgdeutsch"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1067"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1069"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1069"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}