{"id":1191,"date":"2019-10-11T11:45:41","date_gmt":"2019-10-11T00:45:41","guid":{"rendered":"https:\/\/2019.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1191"},"modified":"2019-12-09T16:37:36","modified_gmt":"2019-12-09T05:37:36","slug":"the-healthy-baker-flipping-the-brief","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2019\/session\/the-healthy-baker-flipping-the-brief\/","title":{"rendered":"The Healthy Baker &#8211; Flipping the Brief"},"content":{"rendered":"\n<p>We were engaged by leading agribusiness Manildra Group to transform their flour product &#8211; The Healthy Baker &#8211; into an eCom solution. <\/p>\n\n\n\n<p>We did some initial discovery and flipped the brief, prompting the solution to change from a &#8216;box moving&#8217; solution to one that focused on rich, engaging, resourceful recipe-style content. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Take-Away<\/strong><\/h3>\n\n\n\n<p>That collaboration with client is key&#8230; and we should always be solutions-orientated. <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-wordcamp-sydney-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.sydney.wordcamp.org\/speaker\/george-pappas\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/wgC92Li3kYI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Healthy Baker - Flipping the Brief\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4Jd1LFlv8BlpHq\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/WordCampSydney\/the-healthy-baker-flipping-the-brief\" title=\"The Healthy Baker - Flipping the Brief\" target=\"_blank\">The Healthy Baker &#8211; Flipping the Brief<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/WordCampSydney\" target=\"_blank\">WordCamp Sydney<\/a><\/strong> <\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We were engaged by leading agribusiness Manildra Group to transform their flour product &#8211; The Healthy Baker &#8211; into an eCom solution. We did some initial discovery and flipped the brief, prompting the solution to change from a &#8216;box moving&#8217; solution to one that focused on rich, engaging, resourceful recipe-style content. Key Take-Away That collaboration &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2019\/session\/the-healthy-baker-flipping-the-brief\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Healthy Baker &#8211; Flipping the Brief&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14568066,"featured_media":1280,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573945200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/the-healthy-baker-flipping-the-brief","_wcpt_session_video":"","_wcpt_speaker_id":[1188],"footnotes":""},"session_track":[174547],"session_category":[213647],"class_list":["post-1191","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-1","wcb_session_category-advertising"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pamRTz-jd","session_date_time":{"date":"17th November, 2019","time":"10:00 am"},"session_speakers":[{"id":"1188","slug":"george-pappas","name":"George Pappas","link":"https:\/\/sydney.wordcamp.org\/2019\/speaker\/george-pappas\/"}],"session_cats_rendered":"Advertising","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14568066"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1191\/revisions"}],"predecessor-version":[{"id":2245,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1191\/revisions\/2245"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1280"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1191"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}