{"id":1446,"date":"2019-10-23T11:42:17","date_gmt":"2019-10-23T00:42:17","guid":{"rendered":"https:\/\/2019.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=1446"},"modified":"2019-12-17T11:47:31","modified_gmt":"2019-12-17T00:47:31","slug":"strategy-is-not-negotiable","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2019\/session\/strategy-is-not-negotiable\/","title":{"rendered":"Strategy Is Not Negotiable"},"content":{"rendered":"\n<p>This talk covers the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The importance of a business plan<\/li><li>How to implement a business strategy<\/li><li>The focus on your client persona and who they really are<\/li><li>Marketing success and strategies<\/li><li>Copy and Communications<\/li><\/ul>\n\n\n\n<p>The talk will cover a high-level of information which can be adapted by anyone who owns a business or website online. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Take-Away<\/strong><\/h3>\n\n\n\n<p>To learn the importance of research and strategy before implementing an online presence.  <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-wordcamp-sydney-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.sydney.wordcamp.org\/speaker\/shikha-colwill\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/ncWGpvIU458?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Strategy Is Not Negotiable\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/7adbU99oujaerR\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/WordCampSydney\/strategy-is-not-negotiable\" title=\"Strategy Is Not Negotiable\" target=\"_blank\">Strategy Is Not Negotiable<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/WordCampSydney\" target=\"_blank\">WordCamp Sydney<\/a><\/strong> <\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This talk covers the following points: The importance of a business plan How to implement a business strategy The focus on your client persona and who they really are Marketing success and strategies Copy and Communications The talk will cover a high-level of information which can be adapted by anyone who owns a business or &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2019\/session\/strategy-is-not-negotiable\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Strategy Is Not Negotiable&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13758225,"featured_media":1444,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573961100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/strategy-is-not-negotiable","_wcpt_session_video":"","_wcpt_speaker_id":[1443],"footnotes":""},"session_track":[174742],"session_category":[10405],"class_list":["post-1446","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-2","wcb_session_category-business-owners"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pamRTz-nk","session_date_time":{"date":"17th November, 2019","time":"2:25 pm"},"session_speakers":[{"id":"1443","slug":"shikha-colwill","name":"Shikha Colwill","link":"https:\/\/sydney.wordcamp.org\/2019\/speaker\/shikha-colwill\/"}],"session_cats_rendered":"Business Owners","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1446\/revisions"}],"predecessor-version":[{"id":2262,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1446\/revisions\/2262"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1443"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/bloom_wp"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1446"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1446"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}