{"id":839,"date":"2019-09-16T12:43:06","date_gmt":"2019-09-16T02:43:06","guid":{"rendered":"https:\/\/2019.sydney.wordcamp.org\/?post_type=wcb_session&#038;p=839"},"modified":"2019-12-05T12:18:05","modified_gmt":"2019-12-05T01:18:05","slug":"why-no-one-is-reading-your-blog-posts-and-how-to-change-that","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2019\/session\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that\/","title":{"rendered":"Why No One Is Reading Your Blog Posts (And How To Change That)"},"content":{"rendered":"\n<p>We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers.<\/p>\n\n\n\n<p>But most blogs written these days need some serious love. With as many 10 million blog posts are published a day, it\u2019s vital your content is rubbed and scrubbed into perfect shape. In my presentation, I\u2019ll show you to build your brand and boost your website\u2019s profile with some seriously shareable content.<\/p>\n\n\n\n<p>In this talk I\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understanding long tail keywords and searcher intent<\/li><li>Featured snippets and scoring position zero<\/li><li>Formatting, length and readability<\/li><li>Controversy, objectivity and legality<\/li><li>Writing for humans<\/li><li>Optimising for the Google Beast<\/li><li>The importance of E-A-T<\/li><li>Capitalising on conversational search<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Take-Away<\/strong><\/h3>\n\n\n\n<p>Understanding your content and how other humans consume it.<br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress aligncenter wp-block-embed is-type-wp-embed is-provider-wordcamp-sydney-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.sydney.wordcamp.org\/speaker\/kate-toon\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/K6kR0pANJqw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why No One Is Reading Your Blog Posts (And How To Change That)\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/gMnTSCRbHYiufX\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/WordCampSydney\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that\" title=\"Why No One Is Reading Your Blog Posts (And How To Change That)\" target=\"_blank\">Why No One Is Reading Your Blog Posts (And How To Change That)<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/WordCampSydney\" target=\"_blank\">WordCamp Sydney<\/a><\/strong> <\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers. But most blogs written these days need &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2019\/session\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why No One Is Reading Your Blog Posts (And How To Change That)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14568066,"featured_media":853,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573865400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/WordCampSydney\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that","_wcpt_session_video":"","_wcpt_speaker_id":[836],"footnotes":""},"session_track":[174742],"session_category":[1295617],"class_list":["post-839","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-2","wcb_session_category-content-marketing-bloggers-copywriters-etc"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pamRTz-dx","session_date_time":{"date":"16th November, 2019","time":"11:50 am"},"session_speakers":[{"id":"836","slug":"kate-toon","name":"Kate Toon","link":"https:\/\/sydney.wordcamp.org\/2019\/speaker\/kate-toon\/"}],"session_cats_rendered":"Content Marketing","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14568066"}],"version-history":[{"count":11,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/839\/revisions"}],"predecessor-version":[{"id":2236,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/839\/revisions\/2236"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/853"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=839"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}