Packaging & Selling Website Maintenance

There are so many pros to being a freelance web designer — the freedom to be your own boss! The chance to work on creative client projects! 🙌

But one thing that’s frustrating about running a web design biz, is the anxiety-inducing, unpredictable income 😧

Falling into cycles of feast and famine, going between booked-out for months and scrambling for last-minute work. 🙋🏻‍♀️ We’ve been there and it ain’t fun.

Aside from raising your prices, creating opportunities for recurring income is key to your long-term success.

Enter… Website Maintenance Packages!

Slides

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Polishing 💩: How to design beautiful websites from horrible logos [UI & UX]

Ever been handed a logo so dreadful it looks like it was drawn by a blindfolded monkey with a crayon? Fear not! Join Corey Dodd, a designer with more than 25 years of experience and a flair for making things sexy, as he takes you on a wild ride of transforming these aesthetic monstrosities into visually stunning websites. Whether you’re a seasoned designer, a coding wizard, or just someone who drew the short straw with a hideous logo, this talk will arm you with the skills to turn trash into treasure.

Main topics covered:

Introduction: What the hell makes logos and brand assets horrible?

Case Studies: The good, the bad, and the ugly.
• Brilliant brands with seamless websites.
• Brands that opted for a logo refresh with a new website.
• Jaw-dropping websites birthed from horrendous logos.

Design Tips and Techniques: How to make magic out of mess.
• Where to find focus.
• Clever tricks to integrate poor branding elements effectively.
• Using typography, color, and layout to distract from the disaster.

Tools and Resources.

Slides

https://www.dropbox.com/scl/fi/svw27lwt82oy1p4k8e61q/CoreyDodd-PolishingTurds-Update.pdf?rlkey=24x6r8ye5ivqzp901o4lqr9jg&e=1&dl=0

Leveraging the MVC pattern for enterprise WordPress development

The Code Company has been working with global enterprise brands for a decade, and one of the keys to being able to share developer knowledge and efficiency across projects is by using a consistent project framework.

Our core framework at TCC, unofficially named “WPMVC”, is a basic, unopinionated PHP framework that leverages a basic Model-View-Controller structure that works for any project that we’ve encountered (so far).

As part of this talk we’ll cover:
Some background on how we developed this framework
Comparison to other popular PHP frameworks
Why we have chosen this specific approach, and the benefits we’ve seen
Some real-life use-cases
Upcoming features and improvements

In addition, as part of this talk we will be making our “WPMVC” framework open source and available for you to use in your own projects.

Slides

Practical Sustainability

The term “sustainability” has evolved in recent years. In the context of this talk, when I mention sustainability I will be specifically focusing on emissions, particularly greenhouse gas emissions like CO2.

Together, we will take a look at some practical steps that can be taken during the design, development, hosting, and long-term management of WordPress websites to reduce their impact on the environment.

Slides

https://docs.google.com/presentation/d/12aG-ZK1bS9BgkTAEqC44A0kELt4m4eIAHEt6SHzoItA/edit#slide=id.g30837cedc14_0_2

Secure by design: Integrating security into your web project

Cyber security (or lack of) has been covered extensively in the news. Hacker attacks range from bored school kids toying around to state-sponsored ransom-driven targeted strikes. As web developers it’s our responsibility to incorporate cyber security best practices into the development cycle.

In this talk I’ll cover:
– state of security of WordPress
– resources and guidelines from Australian government and The Open Worldwide Application Security Project (OWASP)
– WordPress plugins and other services to secure your website

Plugin Review – Top 10 mistakes plugin authors make!

The plugin review team handles hundreds of new plugin submissions every week. 90% of those plugins fall foul of the same mistakes, time and time again.

In this talk we’ll walk through the most common pitfalls, so that your plugin submission goes as smoothly as possible.