Category: Selling on WordPress

1. Laying the Foundation: Discuss the initial set-up of the WooCommerce store and the strategies employed to establish a solid foundation for growth. Also look at why chose Woo over Shopify.
2. Driving Traffic and Conversion: Share insights on the marketing and optimisation tactics used to attract and convert more visitors into customers.
3. Optimising the Customer Experience: Highlight the key user experience improvements and enhancements made to the WooCommerce store to improve customer satisfaction and retention.
4. Scaling Operations and Fulfillment: Explain the process of scaling the backend operations, logistics, and fulfilment to support the rapid growth in sales.
5. Leveraging Data and Analytics: Discuss the importance of data-driven decision-making and how it has informed the various strategies and optimizations implemented.
6. Overcoming Challenges and Lessons Learned: Provide an honest reflection on the challenges faced during the scaling process and the key lessons learned that can benefit other WooCommerce store owners.

In this talk, I will share an overview of the custom WooCommerce features we developed for a large Australia travel agency brand. These features now allow the brand to take direct bookings on the website, which has unlocked large amounts of new revenue for the business and saved 100s hours of manual effort. I believe this project can demonstrate the amazing flexibility of WordPress / WooCommerce compared to other platforms like Shopify.

Key Points:
– Project Overview: Introduction to the project and custom features developed.
— Live Availability Calendar: Demonstrating the live availability calendar functionality.
— Fare Types: Handling multiple fare types.
— Add-On Integration: Incorporating add-on features.
— API Synchronization: Syncing with the booking system through API integration.
– Off-the-Shelf Plugin vs Custom: Why we ended up choosing a custom integration instead of calendar or booking solution plugin.
– Business Benefits: Outlining the advantages these features brought to the business.
– Why WooCommerce: Reasons why WooCommerce was the ideal platform for this project.
– Implementation Details: The technical aspects of how we accomplished this integration.

Slides