Category: WordPress for Business

My talk is about what I have learned about updating WordPress:

– core
– plugins
– themes
– translations

XWP addresses many corporates and enterprises who are exploring WordPress for the first time. Often the first conversation is ‘Why is WordPress better than other CMSs?”. This is a non-technical talk as it takes a view from the Customer’s lens on what they need to know to address internal stakeholder objections. It will cover areas such as:
– the value customer’s are looking to provide their customers
– the value propositions for key internal stakeholders (CEO, CTO, CMO, Procurement, Chief Architect, Senior Users (Marketers, Editorial, Product)
– how the WordPress project and ecosystem is optimal for addressing this value

There is no silver bullet and it needs a honed narrative, that it would benefit us all if we were more consistent in our messaging.

Whether your customer is a local dentist or a multinational corporation, this talk will show how WordPress can be the hero a company’s digital story.

The technical aspect of what you do is the easy part – it’s client wrangling that sucks, right? In this radically candid talk, Brook McCarthy shares the best and worst stories of working with clients. She will share what NOT to do, how to rescue a relationship when things have go wrong, and how to call in premium clients who are a pleasure to deal with.

Images are the heart and soul of many websites, especially those built on WordPress. They capture attention, tell stories, and enhance user experience. But did you know that images can also be a powerful SEO asset?

In this session, we’ll dive into the world of image SEO, exploring how to optimize your visuals to not only look stunning but also rank higher in search results. We’ll cover everything from technical optimizations like formatting and sitemaps to creative strategies for crafting descriptive filenames and alt text.

As a seasoned SEO expert, I’ll share insider tips and tricks gleaned from years of experience and the latest Google guidelines. Whether you’re a blogger, photographer, e-commerce store owner, or anyone else using WordPress, this session will equip you with the knowledge to make your images work harder for your website’s success.

Main Topics:
– Image Discovery and Indexing: How to ensure search engines find and understand your images.
– Responsive Images: Techniques for delivering the right image to the right device for optimal performance.
– Image Formats and Quality: Choosing the best formats for web and balancing quality with speed.
– Image Sitemaps: Helping search engines discover images they might otherwise miss.
– Descriptive Filenames and Alt Text: Crafting informative text that improves accessibility and SEO.
– Structured Data: Using schema markup to provide additional context to search engines.
– Page Titles and Descriptions: Optimizing the text around your images for better search visibility.
– Speed and Performance: Tips for optimizing image size and delivery for faster page loads.

By the end of this session, you’ll have the skills to transform your images from pretty pictures into powerful SEO tools.

How to turn your business services and skills into high-profit, low-effort digital products

Are you tired of exchanging your time for money?

Do you wish you could work less and earn more?

I’ve been there and that’s why I turned the skills I’d learned as a successful freelance copywriter into digital products with minimal effort. Within a few years I was making a million dollars a year without even changing out of my pyjamas.

In Six Figures While You Sleep, I’ll explain how you can transform your service-based skills into lucrative online products – from coaching and courses to digital downloads, memberships and masterminds.

Will it be an entirely ‘passive’ income? No. Will it be highly profitable? Absolutely.
No matter what your industry or skill set, you can say goodbye to the 9-5 grind and instead use this book as a blueprint to successfully create and grow a lucrative online, digital product business.
I’ll walk you through the positioning, processes, pricing and profile building – explaining the tech, the marketing, the sales tactics and how to keep customers coming back for more.

Most passive income books sell an impossible dream, not an implementable reality. Instead in Six Figures While You Sleep I’m giving you a reality-based, doable plan – that doesn’t require a rich partner, generous parents or a massive bank loan.
I provide a refreshing, complete and practical guide to creating a high-profit digital business by doing what you know and love and help you stop selling your time for money.



Did you know that even if you think like the most common thinking profile, less than 20% of the world think like you? This is mind blowing when you think about it! Unlock the potential of your (WordPress) business with Whole Brain Thinking. Discover how to communicate more effectively with clients, improve sales conversions, and deliver exceptional service. Join me for this session where we’ll explore how leveraging the different modes of thinking can transform your client interactions, and those of your end client too! Key Takeaways: • Learn techniques to understand and communicate with diverse clients • Discover practical strategies to enhance your sales conversations • Gain insights into improving service delivery communication

Cyber security (or lack of) has been covered extensively in the news. Hacker attacks range from bored school kids toying around to state-sponsored ransom-driven targeted strikes. As web developers it’s our responsibility to incorporate cyber security best practices into the development cycle.

In this talk I’ll cover:
– state of security of WordPress
– resources and guidelines from Australian government and The Open Worldwide Application Security Project (OWASP)
– WordPress plugins and other services to secure your website