{"id":5364,"date":"2024-09-17T12:13:28","date_gmt":"2024-09-17T02:13:28","guid":{"rendered":"https:\/\/sydney.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=5364"},"modified":"2024-11-22T09:47:48","modified_gmt":"2024-11-21T22:47:48","slug":"the-agency-business-model-is-broken-what-do-we-do-instead","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2024\/session\/the-agency-business-model-is-broken-what-do-we-do-instead\/","title":{"rendered":"The Agency Business Model Is Broken, What Do We Do Instead?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Some digital marketing agencies are broken, and can give the entire industry a bad rap. But there are certain stand-out agencies who are changing this. Together we can uplift and support each other to do better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Why do agencies have so much churn, and a bad rap?<br>&#8211; What clients really want.<br>&#8211; Examples of pioneering agencies in Australia.<br>&#8211; Why change? So that everyone wins!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/vzBJ6nVVlUA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Slides<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<p><a href=\"https:\/\/sydney.wordcamp.org\/2024\/files\/2024\/11\/The-Agency-Business-Model-is-Broken-v2.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Click to access The-Agency-Business-Model-is-Broken-v2.pdf<\/a><\/p>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Some digital marketing agencies are broken, and can give the entire industry a bad rap. But there are certain stand-out agencies who are changing this. Together we can uplift and support each other to do better. &#8211; Why do agencies have so much churn, and a bad rap?&#8211; What clients really want.&#8211; Examples of pioneering &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2024\/session\/the-agency-business-model-is-broken-what-do-we-do-instead\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Agency Business Model Is Broken, What Do We Do Instead?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14869110,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1730591100,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5308],"footnotes":""},"session_track":[31],"session_category":[35],"class_list":["post-5364","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2","wcb_session_category-wordpress-for-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"3 November 2024","time":"10:45"},"session_speakers":[{"id":"5308","slug":"lou-kozlevcar","name":"Lou Kozlevcar","link":"https:\/\/sydney.wordcamp.org\/2024\/speaker\/lou-kozlevcar\/"}],"session_cats_rendered":"WordPress for Business","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5364\/revisions"}],"predecessor-version":[{"id":7556,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5364\/revisions\/7556"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5308"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/heylouise"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=5364"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=5364"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=5364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}