{"id":5591,"date":"2024-09-27T16:51:41","date_gmt":"2024-09-27T06:51:41","guid":{"rendered":"https:\/\/sydney.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=5591"},"modified":"2024-11-22T09:20:13","modified_gmt":"2024-11-21T22:20:13","slug":"making-wordpress-the-hero-of-your-customers-digital-story","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2024\/session\/making-wordpress-the-hero-of-your-customers-digital-story\/","title":{"rendered":"Making WordPress the Hero of your Customer&#8217;s Digital Story"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">XWP addresses many corporates and enterprises who are exploring WordPress for the first time. Often the first conversation is &#8216;Why is WordPress better than other CMSs?&#8221;. This is a non-technical talk as it takes a view from the Customer&#8217;s lens on what they need to know to address internal stakeholder objections. It will cover areas such as:<br>&#8211; the value customer&#8217;s are looking to provide their customers<br>&#8211; the value propositions for key internal stakeholders (CEO, CTO, CMO, Procurement, Chief Architect, Senior Users (Marketers, Editorial, Product)<br>&#8211; how the WordPress project and ecosystem is optimal for addressing this value<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no silver bullet and it needs a honed narrative, that it would benefit us all if we were more consistent in our messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether your customer is a local dentist or a multinational corporation, this talk will show how WordPress can be the hero a company&#8217;s digital story.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/1jkP4eEr4tI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Slides<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1xIbhz1TfscmJ-UfkzXmzIpdUUsVZM5zSAcm8kE18_hM\/edit?usp=sharing\">https:\/\/docs.google.com\/presentation\/d\/1xIbhz1TfscmJ-UfkzXmzIpdUUsVZM5zSAcm8kE18_hM\/edit?usp=sharing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>XWP addresses many corporates and enterprises who are exploring WordPress for the first time. Often the first conversation is &#8216;Why is WordPress better than other CMSs?&#8221;. This is a non-technical talk as it takes a view from the Customer&#8217;s lens on what they need to know to address internal stakeholder objections. It will cover areas &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2024\/session\/making-wordpress-the-hero-of-your-customers-digital-story\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Making WordPress the Hero of your Customer&#8217;s Digital Story&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14568066,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1730500200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1xIbhz1TfscmJ-UfkzXmzIpdUUsVZM5zSAcm8kE18_hM\/edit?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[5553],"footnotes":""},"session_track":[32],"session_category":[35],"class_list":["post-5591","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1","wcb_session_category-wordpress-for-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"2 November 2024","time":"09:30"},"session_speakers":[{"id":"5553","slug":"myles-lagolago-craig","name":"Myles Lagolago-Craig","link":"https:\/\/sydney.wordcamp.org\/2024\/speaker\/myles-lagolago-craig\/"}],"session_cats_rendered":"WordPress for Business","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/14568066"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5591\/revisions"}],"predecessor-version":[{"id":7535,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5591\/revisions\/7535"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5553"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=5591"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=5591"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=5591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}