{"id":5593,"date":"2024-09-27T16:54:23","date_gmt":"2024-09-27T06:54:23","guid":{"rendered":"https:\/\/sydney.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=5593"},"modified":"2024-11-22T10:01:32","modified_gmt":"2024-11-21T23:01:32","slug":"welcoming-our-robot-collaborators-ai-and-creativity-in-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/sydney.wordcamp.org\/2024\/session\/welcoming-our-robot-collaborators-ai-and-creativity-in-content-marketing\/","title":{"rendered":"Welcoming our Robot Collaborators: AI and Creativity in Content Marketing"},"content":{"rendered":"\n<p>Artificial intelligence is often seen as a threat to human creativity, but what if we could leverage it to build deeper, more meaningful connections with our audience? This talk will explore the integration of AI into content marketing, emphasizing the importance of human creativity and how AI can enhance, rather than replace, our creative efforts. I\u2019ll cover topics such as:<\/p>\n\n\n\n<p>* How AI fits into content marketing<br>* The value of human creativity<br>* The limitations of AI<br>* Using AI to build human connections<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/dubuk8bK_Uo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Slides<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<p><a href=\"https:\/\/sydney.wordcamp.org\/2024\/files\/2024\/11\/Welcoming-our-Robot-Collaborators-compressed.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Click to access Welcoming-our-Robot-Collaborators-compressed.pdf<\/a><\/p>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is often seen as a threat to human creativity, but what if we could leverage it to build deeper, more meaningful connections with our audience? This talk will explore the integration of AI into content marketing, emphasizing the importance of human creativity and how AI can enhance, rather than replace, our creative efforts. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sydney.wordcamp.org\/2024\/session\/welcoming-our-robot-collaborators-ai-and-creativity-in-content-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Welcoming our Robot Collaborators: AI and Creativity in Content Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5993949,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1730519700,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5547],"footnotes":""},"session_track":[32],"session_category":[34],"class_list":["post-5593","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1","wcb_session_category-marketing-with-wordpress"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"2 November 2024","time":"14:55"},"session_speakers":[{"id":"5547","slug":"tess-needham","name":"Tess Needham","link":"https:\/\/sydney.wordcamp.org\/2024\/speaker\/tess-needham\/"}],"session_cats_rendered":"Marketing with WordPress","_links":{"self":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5593\/revisions"}],"predecessor-version":[{"id":7564,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/5593\/revisions\/7564"}],"speakers":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/5547"}],"author":[{"embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/tessfromoz"}],"wp:attachment":[{"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=5593"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=5593"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sydney.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=5593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}